KIT KAT

Break Bar

Since the dawn of civilization, people have fidgeted with their hands when anxious, bored, or excited. That’s why those annoying mini skateboards and fidget spinners probably made someone a billionaire.

So, as the brand that wants to give everyone, everywhere a much-needed break, we made a KIT KAT breakable fidget bar so people can take a break with them anywhere, anytime.

Creative Directors: Craig Schlesinger and Stephen Mendonca
Art Director: Victoria Garza