Break Bar

Since the dawn of civilization, people have fidgeted with their hands when anxious, bored, or excited. That’s why those annoying mini skateboards and fidget spinners probably made someone a billionaire.

So, as the brand that wants to give everyone, everywhere a much-needed break, we made a KIT KAT breakable fidget bar so people can take a break with them anywhere, anytime.

Creative Directors: Craig Schlesinger and Stephen Mendonca
Art Director: Victoria Garza