UNITED

AIRLINES

BELIEVING CHANGES EVERYTHING

How do you inspire fans on Super Bowl Sunday, even if their teams aren’t playing? By creating five different films that spoke directly to fans of five different teams. Obviously.

With the help of TV’s favorite football coach, Kyle Chandler, we inspired fans to believe in their teams so hard, they booked flights to next year’s Super Bowl. 

And if their team doesn’t make it?
No fees to change their flight. Ever. 
 
Executive Creative Director: Lauren Smith
Group Creative Directors: Tim Bateman & Katherine O'Brien
Art Director: Ben Ng
Director: Chloé Zhao